Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. "The Why of the Buy: Consumer Behavior and Fashion Marketing" addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic ...
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Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. "The Why of the Buy: Consumer Behavior and Fashion Marketing" addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.
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Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $4.31, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2008 by Fairchild Books & Visuals.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $10.24, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Fairchild Books.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $10.24, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2008 by Fairchild Books.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $10.24, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Fairchild Books.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $12.38, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2008 by Fairchild Books.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $17.49, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Fairchild Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $17.49, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Fairchild Books.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $29.00, like new condition, Sold by CMG Books rated 5.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2008 by Fairchild Books.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $39.16, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2008 by Fairchild Books.
Add this copy of The Why of the Buy: Consumer Behavior and Fashion to cart. $50.28, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2008 by Fairchild Books & Visuals.
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New. Glued binding. Paper over boards. 474 p. Contains: Illustrations, black & white, Illustrations, color, Tables, black & white, Maps, Figures, Charts.
