Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can ...
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Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company's most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.
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Add this copy of Trade Show & Event Marketing: Plan, Promote & Profit to cart. $9.78, good condition, Sold by Aspen Book Company rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2005 by Cengage Learning.
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Good. A well-loved companion. Corners and cover might show a little wear and you could find some notes or highlights. The dust jacket might be MIA it might have been a library book and extras aren't guaranteed-but the story's all there!
Add this copy of Trade Show & Event Marketing: Plan, Promote & Profit to cart. $10.78, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2005 by Cengage Learning.
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Add this copy of Trade Show & Event Marketing: Plan, Promote & Profit to cart. $50.27, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2005 by Cengage Learning.
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Add this copy of Trade Show & Event Marketing: Plan, Promote & Profit to cart. $79.13, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2005 by Cengage Learning.
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