This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social ...
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This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.
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Add this copy of Understanding Audiences, Customers, and Users Via to cart. $37.01, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2023 by Springer.
Add this copy of Understanding Audiences, Customers, and Users via to cart. $51.26, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Springer International Publishing AG.
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New. Contains: Illustrations, black & white, Illustrations, color. Synthesis Lectures on Information Concepts, Retrieval, and Services . XIX, 152 p. 28 illus., 27 illus. in color. Intended for professional and scholarly audience.
Add this copy of Understanding Audiences, Customers, and Users Via to cart. $80.66, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2024 by Springer.
Add this copy of Understanding Audiences, Customers, and Users Via to cart. $81.45, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2023 by Springer.
All Editions of Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
