Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answers. User experience research, (UX research) focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows mid-career professionals and academic readers how to use the vast array of user research ...
Read More
Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answers. User experience research, (UX research) focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows mid-career professionals and academic readers how to use the vast array of user research methods available. Written by Stephanie Marsh, one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research. Covering all the key research methods including face-to-face user testing, card sorting, surveys and many more, the book gives expert insight into the nuances, advantages and disadvantages of each. While also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its third edition, User Research provides new insight into how to incorporate cross-functional collaboration when approaching user research, how to navigate the ever-changing world of GDPR as AI enters the research space and a pathway to founding their products and services with the understanding of consumer behaviour.
Read Less
Add this copy of User Research to cart. £32.89, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2022 by Kogan Page.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book from multilingual publisher. Shipped from UK within 4 to 14 days. Please check language within the description.
Add this copy of User Research: Improve Product and Service Design and to cart. £32.94, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2022 by Kogan Page Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of User Research: Improve Product and Service Design and to cart. £33.41, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2022 by Kogan Page Ltd.
Add this copy of User Research: Improve Product and Service Design and to cart. £35.71, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Kogan Page Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of User Research: Improve Product and Service Design and to cart. £37.39, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Kogan Page Ltd.
Add this copy of User Research: Improve Product and Service Design and to cart. £37.58, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2022 by Kogan Page Ltd.
Add this copy of User Research: Improve Product and Service Design and to cart. £43.64, new condition, Sold by BetterBookDeals rated 3.0 out of 5 stars, ships from NIAGARA FALLS, NY, UNITED STATES, published 2022 by Kogan Page.
