Chapter 1 Introduction to Marketing Communications; Chapter 2 Marketing Communications Mixes; Chapter 3 The Marketing Communications Industry; Chapter 4 Relationships and Marketing Communications; Chapter 5 Marketing Channels; Chapter 6 Communication Strategies the International Context; Chapter 7 Media, Creativity and Product Support; Chapter 8 Evaluating Communications Effectiveness;
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Chapter 1 Introduction to Marketing Communications; Chapter 2 Marketing Communications Mixes; Chapter 3 The Marketing Communications Industry; Chapter 4 Relationships and Marketing Communications; Chapter 5 Marketing Channels; Chapter 6 Communication Strategies the International Context; Chapter 7 Media, Creativity and Product Support; Chapter 8 Evaluating Communications Effectiveness;
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