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Accurate Case Outcome...
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Measuring the Effectiveness...
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Storytelling-Case Archetype...
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The Complexity Turn: Cultural...
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Evaluating Marketing Actions...
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Tourism Sensemaking:...
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Creating and Managing...
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Consumer Behavior in Tourism...
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Trade Tales: Decoding...
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Marketing Places and Spaces
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Improving the Marriage of...
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Training Exercises for...
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Tourists' Perceptions and...
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Bad to Good: Achieving High...
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Creating and Managing...
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Tourism-Marketing Performance...
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Field Guide to Case Study...
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Tourists' Behaviors and...
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Advances in Culture, Tourism...
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Designing Winning Products
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Organizational Culture,...
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