Nicky Chang Bi

Nicky Chang Bi , Ph.D., is an assistant professor of public relations and advertising of the School of Communication at the University of Nebraska, Omaha, U.S.A. Her research interests include prosocial strategic communication, brand activism, media psychology, and health communication. Her current research explores why and how people engage with social influencers and electronic word-of-mouth communication. She teaches both undergraduate and graduate students and courses including Capstone for...See more

Nicky Chang Bi , Ph.D., is an assistant professor of public relations and advertising of the School of Communication at the University of Nebraska, Omaha, U.S.A. Her research interests include prosocial strategic communication, brand activism, media psychology, and health communication. Her current research explores why and how people engage with social influencers and electronic word-of-mouth communication. She teaches both undergraduate and graduate students and courses including Capstone for Public Relations and Advertising, Strategic Communication, Journalism and Mass Communication Theories, Computer-Mediated Communication, Social Media, and Quantitative Research Methods. See less