Subba Rao Chaganti

Subba Rao Chaganti has a master's in business administration and over fifty-two years of pharmaceutical marketing experience. His experience covers all marketing facets, from sales management to product management to heading the total marketing activity. He has experience in domestic and international marketing and the Indian and multinational sectors.For a few years, he taught a course on advertising and brand management at the GITAM Institute of Foreign Trade (now part of the GITAM University...See more

Subba Rao Chaganti has a master's in business administration and over fifty-two years of pharmaceutical marketing experience. His experience covers all marketing facets, from sales management to product management to heading the total marketing activity. He has experience in domestic and international marketing and the Indian and multinational sectors.For a few years, he taught a course on advertising and brand management at the GITAM Institute of Foreign Trade (now part of the GITAM University) at Visakhapatnam and a course on international marketing at Jawaharlal Nehru Technological University (JNTU) at Hyderabad in India as a visiting faculty.He lives in Farmington, Connecticut, USA, and can be reached at subbarao.chaganti@gmail.com.Here is a list of his published books:1. Pharmaceutical Marketing in India: Concepts, Strategy, Cases2. Game Plans for Post-Gatt Era: Action Agenda of the Indian Pharmaceutical Industry3. Compete or Forfeit! Strategies for Sustainable Competitive Edge in Pharma Product Patent Era4. Pharmaceutical Marketing in India for Today and Tomorrow, 25th Anniversary Edition5. Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing6. Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement7. Cracking the Generics Code: Your Single-Source Success Manual for Multi-Source Products8. Reimagine Pharma Marketing: Make it Future-Proof!9. Brand Positioning in Pharma10. Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How11. A to Z of Pharmaceutical Marketing: World's First and Only Encylopedia, Set of 2 Volumes12. The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution13. Design Thinking for Pharma: Forget Features, Focus on Feelings14. The Pharma Product Manager: Handbook for Navigating the Digital Frontier See less