The First How-To Strategy Guide to Transmedia Storytelling "Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." -David Gale, Executive Vice President, MTV Cross Media "Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a ...
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The First How-To Strategy Guide to Transmedia Storytelling "Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." -David Gale, Executive Vice President, MTV Cross Media "Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling." -Michelle Satter, Founding Director, Sundance Institute Feature Film Program "An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!" -Jeff Gomez, CEO, Starlight Runner Entertainment "A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling." -C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world's leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It's the buzzword for a new generation-a revolutionary technique for telling stories across multiple media platforms and formats-and it's rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator's Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures-at a fraction of the cost. You'll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need-and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you'll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You'll create major buzz with structures such as alternate reality games and fictional character sites-or even "old-fashioned" platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn't the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level-through transmedia storytelling.
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Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $9.88, good condition, Sold by Goodwill Indust. of San Diego rated 5.0 out of 5 stars, ships from San Diego, CA, UNITED STATES, published 2012 by McGraw-Hill Education.
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The book has been read but is in good condition. There is minor to moderate wear to the outside, including scuffs, corner dings, & edge curls. It stand/lays flat. The majority of pages are undamaged with minimal creasing. Used books should not be expected to come with working access codes or bundled media. Please ask to verify before purchase.
Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $9.91, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $9.91, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $9.91, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $9.97, very good condition, Sold by Jenson Books Inc rated 4.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $11.26, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2012 by McGraw-Hill.
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Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $13.91, very good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2012 by McGraw-Hill.
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Very Good. Size: 7x1x9; Great used condition. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $13.91, good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2012 by McGraw-Hill.
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Good. Size: 7x1x9; Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of A Creator's Guide to Transmedia Storytelling: How to to cart. $14.99, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2012 by McGraw-Hill Education.
