This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.
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This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.
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Add this copy of Herschell Gordon Lewis on the Art of Writing Copy to cart. £11.95, good condition, Sold by Orion Tech rated 4.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 1988 by Prentice Hall Direct.
Add this copy of Herschell Gordon Lewis on the Art of Writing Copy to cart. £12.34, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1988 by Prentice Hall Direct.
Add this copy of Herschell Gordon Lewis on the Art of Writing Copy to cart. £12.34, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1988 by Prentice Hall Direct.
Add this copy of Herschell Gordon Lewis on the Art of Writing Copy to cart. £12.34, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1988 by Prentice Hall Direct.
Add this copy of Herschell Gordon Lewis on the Art of Writing Copy to cart. £38.14, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1988 by Prentice Hall Direct.
Add this copy of Herschell Gordon Lewis on the Art of Writing Copy to cart. £42.55, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1988 by Prentice Hall Direct.
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Seller's Description:
Dust jacket in very good condition. First edition, first printing. SIGNED and inscribed by the author. Shelf and handling wear to cover and binding, with general signs of previous use. Moderate wear to the dust jacket with creasing and tearing. Moderate wear to the boards. Sound binding. Clena interior pages. Secure packaging for safe delivery.
Add this copy of Herschell Gordon Lewis on the Art of Writing Copy to cart. £49.43, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1988 by Prentice Hall Direct.
Add this copy of Herschell Gordon Lewis on the Art of Writing Copy to cart. £58.78, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1988 by Prentice Hall.
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Seller's Description:
Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Herschell Gordon Lewis on the Art of Writing Copy to cart. £93.78, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1988 by Prentice Hall Direct.
Add this copy of Herschell Gordon Lewis on the Art of Writing Copy to cart. £181.08, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1988 by Prentice Hall Direct.
