This book systematically explains how to maximize shareholder value. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, he demonstrates CVA at work, presents research and case studies that prove its value, and shows how to use it to ...
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This book systematically explains how to maximize shareholder value. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new metric: Customer Value Added (CVA), the difference between customer-perceived value and variable cost per unit. Next, he demonstrates CVA at work, presents research and case studies that prove its value, and shows how to use it to consistently measure, manage, and optimize profit, cash flow, and shareholder value. Readers will learn why CVA works; how to measure it; how changes in CVA correlate to changes in profits and cash flow; and how to use CVA to steer the enterprise. Along the way, Sexton illuminates CVA's key implications for managers, including why managers must focus attention simultaneously on both customers and costs, and why well-publicized "generic strategies" such as "net recommend" offer only part of the solution. Finally, drawing on his own extensive experience consulting on CVA and related issues, Sexton presents easy-to-use worksheets for translating CVA concepts into reality in your own organization.
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Add this copy of Value Above Cost: Driving Superior Financial to cart. £12.19, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by FT Press.
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Add this copy of Value Above Cost: Driving Superior Financial to cart. £13.91, very good condition, Sold by Versed Books rated 4.0 out of 5 stars, ships from Glendora, CA, UNITED STATES, published 2009 by FT Press.
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Very good in very good dust jacket. Glued binding. Paper over boards. With dust jacket. 344 p. Contains: Illustrations, black & white. Audience: General/trade. Very Good Condition with Dust Cover. Books Shipped Daily with Tracking on All Orders. Excellent Customer Service with 100% Satisfaction Guarantee or Money Back for up to 30 Days! Stock #CH1
Add this copy of Value Above Cost: Driving Superior Financial to cart. £21.27, new condition, Sold by LaFonde rated 4.0 out of 5 stars, ships from Riverhead, NY, UNITED STATES, published 2009 by FT Press.
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Add this copy of Value Above Cost: Driving Superior Financial to cart. £49.74, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2009 by FT Press.
