Think Innovative with this book!!!
This is a excellent book for design students and professionals. This book is focused on automobile design, but this should not let the reader feel like an outsider to this book. I am a Landscape Architecture student, so this book helped me to think outside the box and challenge myself to be more creative. This book includes some unorthodox and unique ways of thinking to generate fresh ideas. The quiz in the introduction, sets the tone for the reader to prepare themselves to think outside the box. The author tells his tale of moving from GM to Nissan Design International. At Nissan Hirshberg's primary goal is to generate new ideas and assemble a team of innovative designers. This book was inspirational and definitely recommended for people of all design disciplines.
