This state-of-the-art textbook provides a wide-ranging foundation to communication management - including corporate communication, public relations, and strategic communication - from an exclusively digital and global perspective. The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. To help bring theories, concepts, and challenges to ...
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This state-of-the-art textbook provides a wide-ranging foundation to communication management - including corporate communication, public relations, and strategic communication - from an exclusively digital and global perspective. The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. To help bring theories, concepts, and challenges to life, it features captivating real-life stories, case examples and studies, and insightful Q&As with senior practitioners - collectively representing almost 40 organizations (of various types and sizes) from 20 countries across the world. Thought-provoking exercises and critical and reflective questions contribute to a deeper level of understanding of each chapter's topics. These and other pedagogical tools - as well as the newly emerging Digital Media-Arena (DMA) Framework - orient readers with the fast-changing, global, and volatile world of digital communication management. Additionally, the book extensively incorporates emerging topics and future trends in communication management (e.g., digital communication hijacking, misinformation, virtual influencers, and AI-enabled predictive modeling). This book is designed for courses or modules that cover an introduction to communication management, corporate communication, public relations, and/or strategic communication in communications and business schools. Online resources also accompany the text: an author-created podcast, PowerPoint lecture slides, tutorial/workshop exercises, case studies, reading reflection forms, quizzes, and instructions for assignments (case study, essay, and podcast reflection). Please visit the hyperlink: ...
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Add this copy of Digital Communication Management: Theories and to cart. £153.39, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Routledge.
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New. Sewn binding. Cloth over boards. 378 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Line drawings, black & white, Tables, black & white. Intended for professional and scholarly audience.
Add this copy of Digital Communication Management: Theories and to cart. £176.24, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2025 by Routledge.
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Seller's Description:
New. Sewn binding. Cloth over boards. 378 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Line drawings, black & white, Tables, black & white. Intended for professional and scholarly audience.
Add this copy of Digital Communication Management: Theories and to cart. £201.09, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2025 by Routledge.
