This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment. Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business ...
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This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment. Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today's digitally-driven economy. This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth.
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Add this copy of Digital Product Management: Strategic Planning and to cart. $67.43, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by CRC Press.
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Add this copy of Digital Product Management: Strategic Planning and to cart. $68.04, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by CRC Press.
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New. Contains: Illustrations, black & white, Halftones, black & white, Tables, black & white. Includes: illustrations, black & white, halftones, black & white, tables, black & white. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Contains: Illustrations, black & white, Halftones, black & white, Tables, black & white. Includes: tables, black & white, illustrations, black & white, halftones, black & white. Intended for college/higher education audience.
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New. Print on demand Contains: Illustrations, black & white, Halftones, black & white, Tables, black & white. Includes: tables, black & white, illustrations, black & white, halftones, black & white. Intended for college/higher education audience.
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Fine. Contains: Illustrations, black & white, Halftones, black & white, Tables, black & white. Includes: tables, black & white, illustrations, black & white, halftones, black & white. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
