Aligning information security to the goals and strategies of the business is paramount for ensuring risks are addressed, without an abundance of negative impacts to the company. But how does a Chief Information Security Officer (CISO) accomplish effective alignment? A security executive must understand the detailed needs of business leaders and stakeholders from across all corners of the company. We cannot rely on a standard cadence of general security discussions across all of the lines of business, as well as functional ...
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Aligning information security to the goals and strategies of the business is paramount for ensuring risks are addressed, without an abundance of negative impacts to the company. But how does a Chief Information Security Officer (CISO) accomplish effective alignment? A security executive must understand the detailed needs of business leaders and stakeholders from across all corners of the company. We cannot rely on a standard cadence of general security discussions across all of the lines of business, as well as functional areas, and expect our alignment to be maximally effective. Instead, we should promote our security programs in such a way that makes it personal to whomever we are speaking with at any given time. By leveraging already established and tested marketing concepts, slightly altered for information security, the CISO can tailor their message to fit the needs of each stakeholder. This allows for in-depth business alignment, as well as a holistic view of the company's underpinnings for the CISO. Within these pages, the reader will learn how segmentation, the Four Ps, and customer relationship management techniques, can help to transform their security program. Additionally, the book introduces a concept called Security Relationship Management (SRM) that optimizes the creation and nurturing of the hundreds of professional relationships (within and outside the company) that a CISO must balance each week. Through structured tracking of interactions and analyzing SRM data, the CISO ensures that relationships are managed effectively, which increases alignment between the business and cybersecurity initiatives. Pick up your copy of Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program, today to begin your SRM journey. Please visit ... for more information.
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Add this copy of Security Relationship Management: Leveraging Marketing to cart. $157.29, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by CRC Press.
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New. Sewn binding. Cloth over boards. 122 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Line drawings, black & white, Tables, black & white. Security, Audit and Leadership. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Security Relationship Management: Leveraging Marketing to cart. $159.30, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by CRC Press.
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New. Print on demand Sewn binding. Cloth over boards. 122 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Line drawings, black & white, Tables, black & white. Security, Audit and Leadership.
Add this copy of Security Relationship Management: Leveraging Marketing to cart. $172.46, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2025 by CRC Press.
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New. Sewn binding. Cloth over boards. 122 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Line drawings, black & white, Tables, black & white. Security, Audit and Leadership.
Add this copy of Security Relationship Management: Leveraging Marketing to cart. $173.62, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2025 by CRC Press.
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New. Sewn binding. Cloth over boards. 122 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Line drawings, black & white, Tables, black & white. Security, Audit and Leadership. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Security Relationship Management (Security, Audit and to cart. $194.47, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2025 by CRC Press.
