In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example. The book explores the role nostalgia plays in our lives, what types of nostalgic brands we find on the market, how nostalgia influences consumer ...
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In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example. The book explores the role nostalgia plays in our lives, what types of nostalgic brands we find on the market, how nostalgia influences consumer attitudes and behaviour, and how to position brands using nostalgia. It shows readers how memories influence their behaviour and provides managers with insights on how to successfully manage nostalgic brands, not only in the toy industry. Using their own research results, the authors demonstrate how to use the fundamental emotion known as nostalgia for successful brand positioning. Nostalgic Branding in the Toy Industry is addressed primarily to scholars and doctoral students conducting research in the area of brand management, marketing, and consumer behaviour.
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Add this copy of Nostalgic Branding in the Toy Industry to cart. $72.08, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by Routledge.
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Fine. Sewn binding. Cloth over boards. 134 p. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Focus on Business and Management. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Nostalgic Branding in the Toy Industry to cart. $72.74, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by Routledge.
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Seller's Description:
New. Sewn binding. Cloth over boards. 134 p. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Focus on Business and Management. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Nostalgic Branding in the Toy Industry to cart. $74.75, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Routledge.
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Seller's Description:
New. Sewn binding. Cloth over boards. 134 p. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Focus on Business and Management.
Add this copy of Nostalgic Branding in the Toy Industry to cart. $75.23, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2025 by Routledge.
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New. Sewn binding. Cloth over boards. 134 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Focus on Business and Management.
Add this copy of Nostalgic Branding in the Toy Industry to cart. $80.64, like new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2025 by Routledge.
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Seller's Description:
Fine. Sewn binding. Cloth over boards. 134 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Routledge Focus on Business and Management. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
