Literary Titan
David W. Craig�s It�s Never Been Easier to Hire the Wrong Attorney is a sharp, eye-opening guide that walks readers through the legal landscape of attorney advertising and the pitfalls of picking a lawyer based on flash rather than facts. It starts with a chilling story, a catastrophic injury case that settled for pennies on the dollar because the victim's family chose the wrong lawyer, and builds from there into a methodical, deeply researched argument about how legal marketing, both traditional and digital, can mislead the average person. Craig uses decades of experience to explain the evolution of legal advertising, why it can be so deceptive, and how to make better decisions when choosing legal help. The book also includes step-by-step guidance on how to identify and vet qualified attorneys.
This book stirred up a lot of frustration for me. Not because of how it was written, the writing is clear, blunt, and well-paced, but because the truth it reveals is maddening. Craig pulls no punches when explaining how law firms use billboards, flashy websites, and even hospital "runners" to scoop up vulnerable clients. The whole system is tilted in favor of those with marketing muscle, not legal skill. It felt a little like being told the magicianââ?¬â?¢s secrets after already falling for the trick. At times, I wanted to shout, ââ?¬Å"How is this still allowed?ââ?¬Â? But thatââ?¬â?¢s exactly what makes the book valuable. Itââ?¬â?¢s not just a warning, itââ?¬â?¢s a toolkit for pushing back. His passion for protecting clients from bad outcomes shines through every page.
What I also liked was Craigââ?¬â?¢s honesty. He admits that there are good lawyers who donââ?¬â?¢t meet every ââ?¬Å"idealââ?¬Â? checklist he outlines and that the process isnââ?¬â?¢t foolproof. He isnââ?¬â?¢t selling himself or scaring the reader into hiring him, heââ?¬â?¢s educating with purpose. I appreciated that. The writing never talks down to you. It respects the readerââ?¬â?¢s intelligence, even as it challenges common assumptions. Some chapters were dense with stats and legal history, which dragged a little, but the real-world stories and practical advice made up for it. I especially liked the final chapters where he lays out how to actually find the right lawyer without getting tricked by marketing noise.
I think this book is a must-read for anyone who might someday need a lawyer, which, frankly, is most people. It�s especially good for those dealing with serious injury cases, criminal charges, or high-stakes family law situations. If you�ve ever felt overwhelmed by attorney ads or unsure where to turn after something bad happens, this book will be a lifeline. I wouldn�t call it light reading, but it�s certainly essential. Craig�s voice is steady, caring, and often quietly furious about the damage done when people trust the wrong person at the worst time.
