A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side.
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A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side.
Read Less
Add this copy of Packaging Strategy: Winning the Consumer to cart. £76.51, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1996 by CRC Press.
Add this copy of Packaging Strategy to cart. £108.71, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1996 by Taylor & Francis Group.
