This book gives a comprehensive understanding of the biological and physiological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this knowledge to improve marketing and business strategies. It's a must-read for marketing practitioners looking to enhance their knowledge of consumer behavior; business leaders seeking a 360� perspective on human behavior to ...
Read More
This book gives a comprehensive understanding of the biological and physiological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience.Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this knowledge to improve marketing and business strategies. It's a must-read for marketing practitioners looking to enhance their knowledge of consumer behavior; business leaders seeking a 360� perspective on human behavior to create more effective organizations; and educators and students interested in cutting-edge research in marketing and psychology. Written by Professor and researcher, Gill Merrill, this book uncovers cognitive, unconscious, and biological biases and forces that challenge and contradict rational thinking within the decision-making process. Understanding the true drivers of consumer behavior is crucial to improving campaign performance. The Biology Bias offers readers the tools and knowledge they need to accurately interpret consumer reactions, develop high-performance campaigns, and have a competitive edge.
Read Less
Add this copy of Biology Bias: The Real Reasons Behind Our Decisions to cart. $36.70, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by Business Expert Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 318 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Biology Bias: The Real Reasons Behind Our Decisions to cart. $38.71, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Business Expert Press.
Add this copy of Biology Bias: The Real Reasons Behind Our Decisions to cart. $42.18, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2025 by Business Expert Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 318 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Biology Bias-the Real Reasons Behind Our Decisions to cart. $44.25, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2025 by MP-BEP Business Expert Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Biology Bias: The Real Reasons Behind Our Decisions to cart. $45.46, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2025 by Business Expert Press.
Add this copy of Biology Bias-the Real Reasons Behind Our Decisions to cart. $47.01, new condition, Sold by Paperbackshop International rated 5.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2025 by MP-BEP Business Expert Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Biology Bias: the Real Reasons Behind Our Decisions to cart. $48.22, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2025 by Business Expert Press.
Add this copy of Biology Bias: the Real Reasons Behind Our Decisions to cart. $99.29, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2025 by Business Expert Press.
