In 2023, a British icon and an Indian powerhouse joined forces to launch two motorcycles that redefined what riders could expect from the entry-premium segment. The Triumph Speed 400 and Scrambler 400X were more than new models; they were a strategic partnership that broke through price barriers, reset performance benchmarks, and delivered record-shattering sales across continents. This book tells the complete, fact-based story of how Triumph and Bajaj designed, engineered, and built the 400cc platform that became ...
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In 2023, a British icon and an Indian powerhouse joined forces to launch two motorcycles that redefined what riders could expect from the entry-premium segment. The Triumph Speed 400 and Scrambler 400X were more than new models; they were a strategic partnership that broke through price barriers, reset performance benchmarks, and delivered record-shattering sales across continents. This book tells the complete, fact-based story of how Triumph and Bajaj designed, engineered, and built the 400cc platform that became Triumph's most important modern success. From boardroom agreements and regulatory filings to launch day bookings, dealership expansion, and global registrations, every milestone is documented in detail. It is a narrative of design DNA preserved, costs contained without compromise, and networks scaled to deliver a premium experience at an accessible price point. With clarity and precision, it shows how the Indo-British collaboration reshaped expectations in India, Europe, North America, and Southeast Asia, forcing competitors to rethink their strategies. More than a business case, it is the story of how two very different companies created a global shockwave in motorcycling.
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Add this copy of The 400cc Shockwave: How Bajaj + Triumph Upended Entry to cart. £21.41, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Independently Published.
Add this copy of The 400cc Shockwave: How Bajaj + Triumph Upended Entry to cart. £22.50, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by Independently Published.
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Fine. Trade paperback (US). Glued binding. 264 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The 400cc Shockwave: How Bajaj + Triumph Upended Entry to cart. £22.67, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by Independently Published.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 264 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
