Strategic Brand Management offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value.
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Strategic Brand Management offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value.
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Add this copy of Strategic Brand Management, 4th Edition to cart. $87.28, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2025 by Cerebellum Press.