The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
Read More
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
Read Less
Add this copy of Marketing to the Affluent to cart. $26.96, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1988 by McGraw-Hill Professional Publishing.
Add this copy of Marketing to the Affluent to cart. $36.95, very good condition, Sold by Ageless Pages rated 3.0 out of 5 stars, ships from Cottonwood, AZ, UNITED STATES, published 1988 by Dow Jones-Irwin.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good in Very Good jacket. Signed by Author Name written on fep. Scuffed dj. Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent. Includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects.
Add this copy of Marketing to the Affluent to cart. $39.33, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1995 by Irwin Professional Pub.
Add this copy of Marketing to the Affluent to cart. $39.40, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1997 by McGraw Hill.
Add this copy of Marketing to the Affluent to cart. $40.96, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1988 by Irwin Professional Pub.
Add this copy of Marketing to the Affluent to cart. $52.94, like new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 1988 by Irwin Professional Pub.
Add this copy of Marketing to the Affluent to cart. $55.00, very good condition, Sold by Bradley's Books rated 3.0 out of 5 stars, ships from Florence, CO, UNITED STATES, published 1988 by Irwin Professional Pub.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Near Fine in Near Fine jacket. Book. Signed by Author(s) Describes the demographics, psychology, and buying habits of America's wealthy, tells how to locate the market, and suggests useful sales approaches. First edition, first printing, signed by the author. Signed by Author on the front end paper.
Add this copy of Marketing to the Affluent to cart. $56.94, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1995 by Irwin Professional Pub.
Add this copy of Marketing to the Affluent to cart. $64.65, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1988 by Irwin Professional Pub.
Add this copy of Marketing to the Affluent to cart. $83.30, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1997 by McGraw Hill.