"Bag the Elephant" is all about how smart businesspeople can woo and keep those all-important elephants - the big, make-or-break customers. Like its companion, the "New York Times" bestseller "Be the Elephant", it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea - how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map ...
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"Bag the Elephant" is all about how smart businesspeople can woo and keep those all-important elephants - the big, make-or-break customers. Like its companion, the "New York Times" bestseller "Be the Elephant", it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea - how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understanding the big customer. How to map and use a big company's red tape to your advantage. Why the elephant needs you as much as you need it. Preparing yourself and your pitch. How to negotiate with elephants without losing your profit margins. And how to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers.
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Add this copy of Bag the Elephant: How to Win and Keep Big Customers to cart. $8.99, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by Workman Publishing Company, Incorporated.
Add this copy of Bag the Elephant to cart. $9.39, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2008 by Workman Publishing.
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Add this copy of Bag the Elephant to cart. $9.39, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Workman Publishing.
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Add this copy of Bag the Elephant Kaplan, Steve to cart. $27.31, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by Workman Publishing Company.
Add this copy of Bag the Elephant to cart. $83.76, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by Workman Publishing Company.
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