Advertising maven Herschell Gordon Lewis gives you specific strategies for producing effective advertising -- and paying less to get it. He shares his expert advice in this sourcebook that's jam-packed with moneymaking examples and suggestions, cost-cuffing shortcuts, and dollar-wise negotiating techniques. It's loaded with checklists, samples of money-making ads (with complete analyses), appendices, glossaries, and more.
Read More
Advertising maven Herschell Gordon Lewis gives you specific strategies for producing effective advertising -- and paying less to get it. He shares his expert advice in this sourcebook that's jam-packed with moneymaking examples and suggestions, cost-cuffing shortcuts, and dollar-wise negotiating techniques. It's loaded with checklists, samples of money-making ads (with complete analyses), appendices, glossaries, and more.
Read Less
Add this copy of How to Make Your Advertising Twice as Effective at Half to cart. $52.88, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1979 by Burnham, Inc.
