For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
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For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
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Add this copy of Consumer Behavior to cart. $13.81, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by Prentice Hall.
Add this copy of Consumer Behavior to cart. $13.83, like new condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2003 by Prentice Hall.
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Fine. Size: 8x1x10; Almost new book. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Consumer Behavior, 8th to cart. $51.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2004 by Prentice Hall.
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Good Condition. The text has some minor marking. Some shelf and corner wear. Binding very good. Quantity Available: 1. ISBN: 0130673358. ISBN/EAN: 9780130673350. Pictures of this item not already displayed here available upon request. Inventory No: 1560786507.
Add this copy of Consumer Behavior, 8th to cart. $66.00, new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2004 by Prentice Hall.
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New. The book appears New, the cover is in very nice condition. Quantity Available: 1. ISBN: 0130673358. ISBN/EAN: 9780130673350. Pictures of this item not already displayed here available upon request. Inventory No: 1560782694.
Add this copy of Consumer Behavior, Eighth Edition to cart. $109.15, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2003 by Pearson College Div.
