"We began with a simple concept. When a student takes an introductory finance class, he or she may encounter a wonderful instructor with great teaching talent and insight. But outside of class, it is the book and the support materials with which the student forms a learning partnership. Therefore, the book and support materials need to put the student front and center. They need to present the information in such a way that it connects directly to the student's experiences. So our goal in this book is to introduce the core ...
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"We began with a simple concept. When a student takes an introductory finance class, he or she may encounter a wonderful instructor with great teaching talent and insight. But outside of class, it is the book and the support materials with which the student forms a learning partnership. Therefore, the book and support materials need to put the student front and center. They need to present the information in such a way that it connects directly to the student's experiences. So our goal in this book is to introduce the core concepts of finance in a way that reconnects the student to his or her personal financial experiences, provides student-centered feedback in a timely and understandable fashion, and then uses such experiences as a springboard into the world of corporate finance. The introductory finance class is the first and last class in finance for the vast majority of college students. The perspective of these students often differs from that of students majoring in finance. They need a book that demonstrates why finance matters across disciplines and that builds from the basics to more complex topics in an organic approach. Our purpose throughout the presentation of topics has been to make the material as simple as possible, but not overly simplified. It is this balance that we hope creates a solid foundation for the fundamental concepts of finance for all students"--
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