Ten years after its original publication, The Radio Station, now in its fourth edition, is considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry. A comprehensive blueprint, this book details the functions performed successfully within every well-run station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of ...
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Ten years after its original publication, The Radio Station, now in its fourth edition, is considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry. A comprehensive blueprint, this book details the functions performed successfully within every well-run station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. In a fresh and engaging style, The Radio Station, Fourth Edition, details all departments within a radio station, including: Station management Programming Sales News Research promotion Traffic and billing Production Engineering Consulting and syndication The fourth edition updates and expands this classic text acclaimed by radio educators and practitioners from around the United States. New sections on radio and the Internet, AM stereo, cable and satellite radio, niche formats, mergers and consolidation, future prospects, and digital technology, as well as new illustrations, feature boxes and quotes from industry pros bring the reader into the present world of the radio station, providing insight into this ever-changing field. Michael C. Keith is professor of communication at Boston College. He has also taught at George Washington University, Emerson College, and Marquette University, and has served as chair of Education at the Museum of Broadcast Communications. He has also been employed by a dozen broadcast stations in positions ranging from manager and account executive to announcer and copywriter. He is the coauthor, with Robert L. Hilliard, of Global Broadcasting Systems and The Broadcast Century (both published by Focal Press) and the author of several books on radio including, Signals in the Air, the first book-length study of native broadcasting in America.
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Add this copy of Radio Station, the to cart. $18.06, very good condition, Sold by Halcyon Books rated 4.0 out of 5 stars, ships from LONDON, LONDON, UNITED KINGDOM, published 1996 by Focal Press.
Add this copy of The Radio Station, 4th Edition to cart. $13.79, fair condition, Sold by ZBK Books rated 5.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 1996 by Focal Press.
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Fast Shipping-Used book in fair conditions-May contain writing notes highlighting bends or folds. Text is readable book is clean pages and cover mostly intact. May show normal wear and tear. Item may be missing CD.
Add this copy of The Radio Station, 4th Edition to cart. $14.78, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1996 by Focal Press.
Add this copy of The Radio Station to cart. $12.00, good condition, Sold by Poquette's Books rated 4.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 1996 by Focal Pr.
Add this copy of The Radio Station, 4th Edition to cart. $14.79, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by Focal Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Radio Station, 4th Edition to cart. $40.12, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1996 by Focal Press.
Add this copy of The Radio Station, 4th Edition to cart. $64.00, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1996 by Focal Press.
Add this copy of The Radio Station, 4th Edition to cart. $86.98, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1996 by Focal Press.
Add this copy of The Radio Station to cart. $21.95, very good condition, Sold by The Warm Springs Book Company rated 3.0 out of 5 stars, ships from Fremont, CA, UNITED STATES, published 1996 by Focal Press.
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Very good. No dust jacket as issued. Trade paperback (US). Glued binding. Audience: General/trade. A very good plus copy in pictorial wraps; 1st printing of 4th edition; some light wear to covers and cover edges, illustrated; 4to., 322 pages.
