Copywriters and marketing people working on technical products face vastly different challenges than those people promoting a soft drink or sportscar, such as constant product revisions and the challenge of conveying technical information to a layman audience. This guide takes the technical copywriter through the processes of planning, designing, writing, contracting and producing high-tech marketing and promotional materials. It explains how to deal with international market and cultural biases, how to avoid computer and ...
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Copywriters and marketing people working on technical products face vastly different challenges than those people promoting a soft drink or sportscar, such as constant product revisions and the challenge of conveying technical information to a layman audience. This guide takes the technical copywriter through the processes of planning, designing, writing, contracting and producing high-tech marketing and promotional materials. It explains how to deal with international market and cultural biases, how to avoid computer and technical jargon, and how to experiment with non-print marketing and press materials.
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Add this copy of Writing High-Tech Copy That Sells to cart. $28.92, like new condition, Sold by Bingo Used Books rated 4.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1995 by Somerset, New Jersey, U.S.A. : John Wiley & Sons Inc.
Add this copy of Writing High-Tech Copy That Sells (Wiley Technical to cart. $66.08, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1995 by Wiley.
