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Creating Loyalty in Youth...
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Rethinking Retail: A Marketer...
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Consumer Rights and...
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Brand Global, Adapt Local:...
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Good Growth: How Brands Win...
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Biology Bias: The Real...
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Managing Brand Crises: A...
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Generation AI: Why Generation...
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The Psychology of Advertising
Bob M Fennis,
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AI Marketing: The Magic That...
Eliane Karsaklian, PhD
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The Righteous Brand: Consumer...
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The Influence Economy:...
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The Routledge Handbook of...
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Consumer Activism in China:...
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