Helping Define the Field and...
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The Early Years: Attitudes,...
Jacob Jacoby,
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Methods and Measures:...
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Ommniverse: OmniCommerce with...
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The CXPlorers: Understanding...
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The Early Years: Information...
Jacob Jacoby,
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Digital Consumer Behavior:...
Dr. Kyle Allison
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The Dark Psychology of AI...
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Involvement and Reference...
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The Role of Familiarity and...
C Whan Park,
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Causes of Brand Attachment...
C Whan Park,
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Emotion, Adaptive Decision...
James R Bettman,
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Recent Work on Consumer...
James R Bettman,
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Brand Strategy
C Whan Park,
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Attitude, Identity, and...
James R Bettman,
Vibrant Publishers
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Recent Work on Consumer...
James R Bettman,
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Dark Marketing: How Brands,...
Tony Torres
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Decision-making and Choice...
C Whan Park,
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Pre-decision Information...
Jacob Jacoby,
Vibrant Publishers
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The Conversion Code:...
Jameson Reed
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Customer Engagement and...
Jamid Ul Islam (Editor)
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Ultimate Guide to Emotional...
Nick Droom
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Methods and Measures:...
Jacob Jacoby,
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Consumer Buying Behaviour and...
Vikas Yadav
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