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Digital Brand Management:...
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Involvement and Reference...
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Dark Marketing: How Brands,...
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Marketing that works like...
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Decision-making and Choice...
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Ommniverse: OmniCommerce with...
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Empirics and Consumer Law in...
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Attitude, Identity, and...
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The Fourth P: Advertising and...
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Emotion, Adaptive Decision...
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Legal Considerations Applying...
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Consumer Buying Behaviour and...
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Methods and Measures:...
Jacob Jacoby,
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Helping Define the Field and...
Jacob Jacoby,
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Decision-making and Choice...
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Brand Strategy
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Causes of Brand Attachment...
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Consumer Information...
James R Bettman,
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Helping Define the Field and...
Jacob Jacoby,
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Consumer Information...
James R Bettman,
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The Early Years: Information...
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