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Hooked: How to Build Habit...
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The Context Marketing...
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The Direct to Consumer...
Mike Stevens
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Imagining Consumers: Design...
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Global Observations of the...
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Discrete Choice Experiments...
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Neuromarketing: Understanding...
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Managing Customer Experience...
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The Wide Lens: A New Strategy...
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Emotional Branding: The New...
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Data-Driven Personalization:...
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Consumer-Centric Category...
Acnielsen,
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The Business of Aspiration:...
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Contemporary Consumption,...
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The Never-Ending Digital...
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Grocery Revolution
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Leigh M McAlister
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Notes on the Theory of Choice
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Discrete Choice Methods with...
Kenneth E Train
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Building Brand Experiences: A...
Dr. Darren Coleman
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You May Also Like: Taste in...
Tom Vanderbilt
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Authenticity: What Consumers...
James H Gilmore,
B Joseph Pine II
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Arguing about Tastes:...
David Kreps
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Applied Multidimensional...
Paul E. Green
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