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Blue Ocean Strategy: How to...
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The Streetcorner Strategy for...
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Segmentation & Positioning...
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An Audience of One: Drive...
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Chuck Moxley
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The Context Marketing...
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Style Investing: Unique...
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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Endless Prospects: 301...
C Richard Weylman, CSP
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The Long Tail: Why the Future...
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One to One Future
Don Peppers,
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Market Segmentation:...
Michel Wedel,
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Blue Ocean Strategy, Expanded...
W Chan Kim,
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Mergers and Acquisitions...
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Internal Marketing: Your...
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Latinos, Inc.: The Marketing...
Arlene Davila
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The Growth Drivers: The...
Andy Bird,
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The Wide Lens: A New Strategy...
Ron Adner
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Curation Nation: How to Win...
Steven Rosenbaum
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Successful Large Account...
Robert Bruce Miller,
Stephen E Heiman
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The White Paper Marketing...
Robert W Bly
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The Maturing Marketplace:...
George P Moschis,
Euehun Lee
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Was There a Pepsi Generation...
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Unlimited Referrals: Secrets...
W R Cates
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