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W Chan Kim
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Market Segmentation:...
Michel Wedel,
Wagner A Kamakura
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Segmentation, Revenue...
Tudor Bodea,
Mark Ferguson
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Superconsumers: A Simple,...
Eddie Yoon
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Latinos, Inc.: The Marketing...
Arlene Davila
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Lincoln, Inc.: Selling the...
Jackie Hogan
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Curation Nation: How to Win...
Steven Rosenbaum
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The W. Chan Kim and Ren?e...
W Chan Kim,
Renee a Mauborgne
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Status Signals: A...
Joel M Podolny
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Raising Consumers: Children...
Professor Lisa Jacobson
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Silvercomm: Marketing...
Anne M Cooper,
Young Joon Lim
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Lifestyle Market Segmentation
Art Weinstein,
Dennis J Cahill
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Not for Free: Revenue...
Saul J. Berman
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Internal Marketing: Your...
William Winston,
Dennis J Cahill
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The End of Corporate...
C K Prahalad,
Kenneth Lieberthal
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How Consumers Pick a Hotel:...
William Winston,
Dennis J Cahill
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Segmentation Strategies for...
Ron Morritt,
Art Weinstein
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Market Segmentation Success:...
Sally Dibb,
Lyndon Simkin
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Handbook of Niche Marketing:...
Art Weinstein
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The Nature of Marketing:...
C Brymer
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The Segmentation of Europe:...
Dr. Mark Baimbridge,
Ioannis Litsios
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Ethnic Marketing: Theory,...
Guilherme Pires,
John Stanton
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Radios Niche Marketing...
Ashley Herweg
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The Rise of the Hispanic...
Louis E V Nevaer
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