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Anne M Cooper,
Young Joon Lim
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Anne M Cooper,
Young Joon Lim
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Blue Ocean Shift: Beyond...
Renee Mauborgne,
W. Chan Kim
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Needs-Based Market...
James R Taylor
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An Audience of One: Drive...
Jamie Turner,
Chuck Moxley
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Guilherme Pires,
John Stanton
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The Context Marketing...
Mathew Sweezey
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Blue Ocean Classics
W Chan Kim,
Renée a Mauborgne
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Ethnic Marketing: Theory,...
Guilherme Pires,
John Stanton
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Transicion Al Oceano Azul, La
W Chan Kim,
Renaee Mauborgne
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The Segmentation of Europe:...
Dr. Mark Baimbridge,
Ioannis Litsios
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Blue Ocean Shift: Beyond...
W Chan Kim,
Renee Mauborgne
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Blue Ocean Shift: Beyond...
W Chan Kim,
Renee Mauborgne
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Blue Ocean Shift: Beyond...
W Chan Kim,
Renee Mauborgne
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Radios Niche Marketing...
Ashley Herweg
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The W. Chan Kim and Renée...
W Chan Kim,
Renee a Mauborgne
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The W. Chan Kim and Renée...
W Chan Kim,
Renee a Mauborgne
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Superconsumers: A Simple,...
Eddie Yoon
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Ethnic Marketing: Culturally...
Guilherme Pires,
John Stanton
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Blue Ocean Strategy, Expanded...
W Chan Kim,
Renee a Mauborgne
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Internal Marketing: Your...
William Winston,
Dennis J Cahill
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Consumer Tribes
Avi Shankar,
Bernard Cova
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