Charlene Li and Josh Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. We see examples of this all around us: Second Life, You Tube, Twitter, etc. The technology that is enabling this has created a permanent, long lasting shift in the way the world works. This compelling and research-based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it, ...
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Charlene Li and Josh Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. We see examples of this all around us: Second Life, You Tube, Twitter, etc. The technology that is enabling this has created a permanent, long lasting shift in the way the world works. This compelling and research-based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it, regardless of what specific new technologies come along. The word on social computing has been out for a while. It's game changing. Books like Wikinomics begin to describe what the networked world has become. But institutions of all kinds need more than descriptive context.They need tools to navigate the shift in power that social computing and web communities have created. They need data on how their customers use and perceive new media, and guidance about what it means to their business. More than that, they need sophisticated advice that tells them how to turn this new reality to their advantage. This book provides that data and advice. Li and Bernoff, well-known thought leaders in the area of social technology, have used their considerable resources at Forrester Research to generate hard consumer data that quantifies a viable business opportunity. Based on their work with dozens of companies presented in the book, the authors are able to credibly describe how business can participate in the new social medium in order to communicate with, energize, support, and learn from their customers.More importantly, their work offers proof that prepared organizations can reap significant financial benefits in product development, marketing, PR, sales, and customer retention. They will use their own proprietary data and additional survey research to illuminate the strategies appropriate for specific brands, media, outlets, institutions, and nations.
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Add this copy of Groundswell: Winning in a World Transformed By Social to cart. $1.38, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2008 by Harvard Business School Press.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Groundswell: Winning in a World Transformed By Social to cart. $9.94, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by Harvard Business School Press.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9781422125007.
Add this copy of Groundswell: Winning in a World Transformed By Social to cart. $15.52, very good condition, Sold by Victoria Bookshop rated 3.0 out of 5 stars, ships from Bere Alston, DEVON, UNITED KINGDOM, published 2008 by Harvard Business School Press.
Add this copy of Groundswell: Winning in a World Transformed By Social to cart. $7.99, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2008 by Harvard Business Review Press.
Add this copy of Groundswell: Winning in a World Transformed By Social to cart. $8.17, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2008 by Harvard Business Review Press.
Add this copy of Groundswell: Winning in a World Transformed By Social to cart. $8.31, good condition, Sold by Goodwill of Greater Milwaukee rated 5.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2008 by Harvard Business Review Press.
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Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere and any CD or DVD expected with the book is included. Book is not a former library copy.
Add this copy of Groundswell: Winning in a World Transformed By Social to cart. $8.71, fair condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2008 by Harvard Business Review Press.
Add this copy of Groundswell: Winning in a World Transformed By Social to cart. $8.74, fair condition, Sold by west.street.books rated 5.0 out of 5 stars, ships from Clarksville, TN, UNITED STATES, published 2008 by Harvard Business Review Press.
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Fair. The book shows moderate/heavy wear from normal use. May include writing/highlighting on pages. May include bent cover/pages. Will have stickers/sticker residue on covers. Supplemental items such as access codes/cd/dvd will not be included unless otherwise stated. This book is in Acceptable Condition.
Add this copy of Groundswell: Winning in a World Transformed By Social to cart. $9.47, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Harvard Business Review Press.
Add this copy of Groundswell: Winning in a World Transformed By Social to cart. $9.47, fair condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Harvard Business Review Press.
