Transforming Customer-Brand...
Christina Garnett
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No B.S. Marketing to the...
Dan S Kennedy,
Martin J Fischer
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Sustainability Marketing: A...
Frank-Martin Belz,
Ken Peattie
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Revenge of the Tipping Point:...
Malcolm Gladwell
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The Role of Familiarity and...
C Whan Park,
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International Marketing in a...
M. Billur Akdeniz,
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Brand Strategy
C Whan Park,
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Marketing Effectiveness:...
Sorin Patilinet,
Jane Wakely (Foreword by)
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Encounters at the Counter:...
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Market and User Research...
Stephanie Marsh
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Persona: The Secrets of Your...
Waleed Hussien
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Esthetics and Tastes, Part II...
Morris B Holbrook,
Vibrant Publishers
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Macromarketing Applications,...
Morris B Holbrook,
Vibrant Publishers
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Consumer Information...
James R Bettman,
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The Early Years: Attitudes,...
Jacob Jacoby,
Vibrant Publishers
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Pre-decision Information...
Jacob Jacoby,
Vibrant Publishers
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Recent Work on Consumer...
James R Bettman,
Vibrant Publishers
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Helping Define the Field and...
Jacob Jacoby,
Vibrant Publishers
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Consumer Information...
James R Bettman,
Vibrant Publishers
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Top 100 Content Strategist...
Dollarbook Biz
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Methods and Measures:...
Jacob Jacoby,
Publishers
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The Fourth P: Advertising and...
Jacob Jacoby,
Vibrant Publishers
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Deploy Empathy: A practical...
Michele Hansen,
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Data-Driven Storytelling:...
Harrell Howard
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