The Tipping Point: How Little...
Malcolm Gladwell
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Contagious: Why Things Catch...
Jonah Berger
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Continuous Discovery Habits:...
Teresa Torres
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Alchemy: The Dark Art and...
Rory Sutherland
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Purple Cow: Transform Your...
Seth Godin
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The 22 Immutable Laws of...
Al Ries,
Jack Trout
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Invisible Influence: The...
Jonah Berger
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Testing Business Ideas: A...
David J Bland,
Alexander Osterwalder
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All Marketers Are Liars: The...
Seth Godin
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Why We Buy: The Science of...
Paco Underhill
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Everything I Know about...
Barry Barnes,
John Perry Barlow (Foreword by)
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The Hacking of the American...
Robert H Lustig
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Social Media Marketing All-In...
Michelle Krasniak,
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No B.S. Marketing to the...
Dan S Kennedy
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Decoded: The Science Behind...
Phil Barden,
Rory Sutherland (Foreword by)
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Buyology: Truth and Lies...
Martin Lindstrom,
Paco Underhill (Foreword by)
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Change or Die: The Three Keys...
Alan Deutschman
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The User Experience Team of...
Leah Buley
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Qualitative Research from...
Dr. Robert K Yin, PhD
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The Consumer Insights...
Steve Phillips,
Ryan Barry
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Focus
Al Ries
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Small Data: The Tiny Clues...
Martin Lindstrom
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The Discipline of Market...
Michael Treacy,
Fred Wiersema
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El Punto Clave / The Tipping...
Malcolm Gladwell
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